There are certain ethical guidelines that need to be followed when conducting a research study. In our study, I hope to include video interviews, (with the verbal consent in the beginning of the interview) as well as cupcake photos (with the permission of the bakery) and customers coming into the shop to get there daily fix of the sweet little treats. The verbal consent will include telling them that we are Queens College students conducting a research project. We will then ask permission for them to partake in an audio interview regarding cupcakes that will then be posted on our class blog. Hopefully, people will be willing to help us out with out with this fun topic!